How do we decide who to trust? A glance is all it takes.
We may be taught not to judge a book by its cover, but when we see a new face, our brains decide whether a person is attractive and trustworthy within a tenth of a second, according to recent Princeton research.
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“It appears we are hard-wired to draw these inferences in a fast, unreflective way.”
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“We imagine trust to be a rather sophisticated response, but our observations indicate that trust might be a case of a high-level judgement being made by a low-level brain structure. Perhaps the signal bypasses the cortex altogether.”